PERSONAL INFORMATION COLLECTION AND PRIVACY POLICY STATEMENTS
Please read the following before you send us any Personal Data. We ask that you read this website privacy policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.
“Personal Data” means personal data as defined in the Personal Data (Privacy) Ordinance, Cap 486 of the Laws of Hong Kong
WHO WE ARE
This website is operated by The Car Farm Hong Kong Limited. The Car Farm Hong Kong Limited, The Star, Ground Floor, Shop 1-2, 16-18 Yip Shing Street, Kwai Chung, Hong Kong
OUR WEBSITE
This privacy policy relates to your use of our website and our mailing list.
Throughout our website we may link to other websites owned and operated by third-parties. These other third-party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other third-party websites, please consult their privacy policies as appropriate.
INTERNET TRANSMISSION NOT SECURE
E-mail or other electronic messages sent to the Car Farm over the internet cannot be completely secure as the internet is an open system. Car Farm does not make any warranty or guarantee with respect to the security of any message sent through the internet or other electronic communication system. Car Farm will not be responsible for any damage or loss suffered or incurred by any users if they send an email or other electronic message to the Car Farm, or if Car Farm sends an email or other electronic message at the request of the user, by Internet or other electronic communication system.
OUR COLLECTION AND USE OF YOUR PERSONAL INFORMATION
We collect personal information about you when you access our website, sign up to our mailing list, create an account in order to sell a vehicle or bid on a vehicle or contact us.
We collect this personal information from you either directly, when you sign up to our mailing list, create an account in order to sell a vehicle or bid on a vehicle or contact us or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).
The personal information we collect about you depends on the particular activities carried out through our website. Such information includes:
- your name, address and contact details
- date of birth
- details of any feedback you give us by phone, email, post or via social media
- details about the cars, watches or collectible automobilia for example you own and wish to list on the Car Farm site
- payment information such as credit card details information about the services we provide to you
We use this personal information to:
- customise our website and its content to your particular preferences
- improve our services
- allow you to create an account with us
- provide you with updates about Car Farm
- respond to queries you raise with us
- to allow us to create a post about your vehicle
- to allow you to sell a vehicle, bid on a vehicle or collectible if you are the successful bidder
OUR LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION
When we use your personal information, we are required to have a legal basis for doing so. There are various different legal bases upon which we may rely, depending on what personal information we process and why. The legal bases we may rely on include:
- consent: where you have given us clear consent for us to process your personal information for a specific purpose
- contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
- legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
- legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests)
FURTHER INFORMATION—THE PERSONAL INFORMATION WE COLLECT, WHEN AND HOW WE USE IT
For further details on when we collect personal information, what we collect as well as how we use it, please read the following sections:
When information is collected
When you create an account
What information we ask for
Contact details: your name and email address
Payment information
How and why we use your information
We use this information to be able to create an account for you, which will enable you to list your vehicles or collectibles with us or to bid in auctions. We rely on contract as the lawful basis for collecting and using your personal information, as we need to process this information to provide our service to you.
We will keep this information for as long as it is necessary.
When information is collected
When you submit your vehicle or collectible item for listing on Car Farm
What information we ask for
Contact details: your name and email address
Details about your car and car ownership history
How and why we use your information
We ask for this information from you so that we can communicate with you and follow-up with further queries we may have and to inform you if your vehicle or collectible is eligible for listing on Car Farm.
When information is collected
When you bid on a vehicle or collectible
What information we ask for
Contact details: your name and email address
How and why we use your information
We ask for this information from you so that we can communicate with you and respond to your enquiry.
When information is collected
When you submit an enquiry
What information we ask for
Contact details: your name and email address
How and why we use your information
We ask for this information from you so that we can communicate with you and respond to your enquiry.
When information is collected
When you sign up for our newsletters or create an account with us
What information we ask for
Contact details: your name and email address
How and why we use your information
We ask for this information so that we can send you marketing emails and updates about Car Farm and its services. We will keep this information for as long as it is necessary. Once you have unsubscribed from these communications, we will delete your contact details from our marketing list.
When information is collected
When you visit our website
What information we ask for
Details about your browsing history, Internet Protocol address, geographical location, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, full Uniform Resource Locators (URL) and clickstream to, through and from our website.
How and why we use your information
We collect this information automatically so that we can ensure that content from our website is presented in the most effective manner for you, including customising our website to suit your particular preferences, to keep our website safe and secure and administer and to monitor our website and its internal operations.
WHO WE SHARE YOUR PERSONAL INFORMATION WITH
We may share your personal information with the parties mentioned in this privacy policy for the purposes set out. We may share your personal information with other users of our website in order for us to introduce the seller of a vehicle or collectible to a successful bidder. We do not share more personal information with them than is necessary. Car Farm do not sell any of your personal information to any parties or provider’s.
WHETHER INFORMATION HAS TO BE PROVIDED BY YOU, AND IF SO WHY
To create an account we require your name and email address. If we do not have this information we will not be able to create an account for you.
If you wish to list your vehicle or collectible on Car Farm, we will require you to provide your name, an email address and details of your car to enable us to consider your car and create a suitable listing. If we do not have this information we will not be able to create a listing.
If you bid in an auction we will need to process your payment details in order to process your bid if you are the successful bidder. If we do not have this information, your bid will not be accepted.
COOKIES AND SIMILAR TECHNOLOGIES
A cookie is a small text file which is placed onto your device when you use our website. For further information on our use of cookies, please click here.
MARKETING
We would like to send you information about the services Car Farm offers, which may be of interest to you. Where we have your consent, we will send you marketing emails.
We will only send you marketing messages if you tick the relevant boxes when you sign up to our newsletters and/or create an account.
If you have previously agreed to being contacted in this way, you can unsubscribe at any time by:
- contacting us at: [email protected]
- writing to us at The Car Farm Hong Kong Limited, The Star, Ground Floor, Shop 1-2, 16-18 Yip Shing Street, Kwai Chung, Hong Kong
- using the ‘unsubscribe’ link in emails.
YOUR RIGHTS
You have a number of important rights. In summary, those include rights to:
- access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
- require us to correct any mistakes in your information which we hold
- require the erasure of personal information concerning you in certain situations
- receive the personal information concerning you which you have provided to us
- object at any time to processing of personal information concerning you for direct marketing
- object in certain other situations to our continued processing of your personal information
- otherwise restrict our processing of your personal information in certain circumstances
KEEPING YOUR PERSONAL INFORMATION SECURE
We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
HOW TO COMPLAIN
If you believe that your privacy has been breached, you may make a complaint to us by email or writing to us and provide details of the incident so that we can investigate it. We will first consider your complaint to determine whether there are simple or immediate steps which can be taken to resolve the complaint.
If your complaint requires more detailed consideration or investigation, we will acknowledge receipt of your complaint and endeavour to complete our investigation into your complaint promptly. We may ask you to provide further information.
CHANGES TO THIS WEBSITE PRIVACY POLICY
We may change this website privacy policy from time to time and we advise you to check this page on a regular basis.
HOW TO CONTACT US
Please contact us if you have any questions about this privacy notice or the information we hold about you.
If you wish to contact us, please send an email to [email protected] or write to us at The Car Farm Hong Kong Limited, The Star, Ground Floor, Shop 1-2, 16-18 Yip Shing Street, Kwai Chung, Hong Kong.